Social Marketing Campaign | Linwood Pet Hospital

LET US BE YOUR EVERYTHING

Digital + Print Marketing Campaign

Situational Analysis:

Linwood Pet Hospital (Linwood) is a general practice veterinary clinic located in Linwood, New Jersey. The hospital offers everything from wellness exams and emergency/urgent
The hospital is open late weekdays, offers same-day appointments and has technicians who field triage calls and provide overnight care.
Primary focus for Linwood this particular year:
- Increasing the number of new ER/Urgent Care patients / revenue.
- Increasing general practice patients / revenue.

Assignment:

Develop and execute a digital campaign inspired by the “Let Us Be Your Everything” theme that targets nearby pet owners, differentiates Linwood Pet Hospital from its competitors, & generates traffic to the Linwood Pet Hospital landing page where pet owners can learn more and convert in a variety of ways.
Campaign needed to feature the below highlighted services and key differentiators:
- - ER/Urgent Care
  - General Practice
  - Fear Free Certified®
  - Hours/Availability

Summer Emergency & Urgent Pet Care Marketing Campaign

Social Tactics Applied for Lead Generation & Brand Awareness Campaign Strategy:

$2000 Paid Media Budget
Organic Campaign Content
Conversions to Campaign Landing Page
Ad Objectives: Post Engagements, Link Clicks
KPIs: Impressions, Reach, CPM, CPC, CTR, Engagement, CPE, Ad Recall, Link Clicks

Linwood Sumer Campaign - Organic Posts copy

Campaign Results

High social audience viewership and link clicks with an average CTR that nearly doubled the Facebook CTR average of that time.

Campaign content was among the top performing for overall organic content which led to a growth in engagement in ALL post content.

Success is attributed to message consistency and brand reinforcement, which led to an increase in audience engagement and website visits on Linwood Pet Hospital’s Facebook page.

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Visit Linwood Pet Hospital Website