I am passionate about telling good stories and empowering others as they tell theirs.
I am passionate about empowering brands; equipping them with creative assets & marketing plans that highlight their strengths and knowledge on how best to optimize their output/outcomes to achieve positive results and a continuously amplified return on investment year over year.
How we can work together
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Copywriting for Small Biz
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Branding & Design Strategy
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Social Media Marketing
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Over a decade of helping passionate clients tell their stories.
Hey there, I´m Lottie, digital marketer & social media strategist.
I’m also an expert communicator, content creator, and marketing specialist. Kinda what happens when you’ve been in the industry for over 12+ years (and counting!)
I’ve spent over a decade helping brands to identify their key differences and unique selling points to develop marketing strategies and cross-channel campaigns that most accurately reflect the heart of their business, while aligning with their overarching business & marketing goals.
I’m also a lifelong writer and creator who is a storyteller at heart. I love to tell good stories and live a life worthy of a good one. I’ve been writing since I was a kid (shout out to my hometown church for letting me writing, direct and perform my first skit in 2nd grade.)
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3 years in corporate, 7 years in agency
Extensive experience in veterinary medicine, pediatric/adult healthcare, & primary senior care. Additional industry experience includes:
Pet CBD | Law Firms | Insurance | Nonprofit | News/Journalism
My Industry Expertise
Brand Development
Building new brands from the ground up, establishing their unique characteristics by unearthing key differences and hidden gems to create a fully realized brand identity.
- Identity/Voice/Persona
- Mission/Vision
- Core Values
- Brand Kits
- Brand Assets
Content Strategy
Combining key messaging points with compelling visuals to tell impactful brand stories and to develop cross-channel campaigns that help brands stand out in their industries.
- Strategy
- Development
- Implementation
- Reporting/analysis
Content Development
Generating content (of all kinds) that elevate a brand’s identity online & off and is uniquely created for specific markets & mediums.
- Visual Storytelling
- Layout & Design
- Strategic Copywriting
- Creative Direction
Digital Marketing
Identifying strong ways for a brand to stand out in their markets through strong content and marketing strategies that generate maximum ROI, from brand recognition & awareness to website leads & conversions.
- Website
- Social
Social Media Management
Achieving positive share-of-voice in digital spaces while staying on-brand and aligning with overarching business and marketing goals.
- Campaign Strategy
- Content Planning
- Content Development
- Marketing Strategy
- Media Buying
- Reporting & Analysis
- Community Management
Working with Lottie was nothing short of wonderful.
Personally and professionally, she brings an incredible energy to any environment. The dynamic, complicated, and ever-evolving world of social media calls not only for technical expertise, consistent tracking of current events and trends, and continued education, but also requires a positive attitude and a solution focused mindset. Lottie passes with flying colors.
As an emerging CEO, I felt I could consult her on both my personal brand, our professional needs, and how the two overlap. She gave me candid and data-driven feedback and made thoughtful suggestions. Your social team is a core part of your business, and you will be speaking to them frequently. You should like who you are working with, while getting results. I can confidently say that Lottie does both. I look forward to working with her again in the future.
Alex Wakim
CEO & CMO, Chou2 Pharma