Marketing & Communications | Pediatric Learning Solutions

About Pediatric Learning Solutions

Pediatric Learning Solutions “provides online courseware targeted to the competencies and skills clinicians need to deliver safe and effective care to the pediatric patient.”

Roles & Responsibilities
  • Assisted the Pediatric Learning Solutions (PLS) department with project management for continuing education (CE) courses for healthcare professionals, and coordinated marketing efforts of PLS services, networking opportunities & CE courses.
  • Provided event assistance and logistics coordination for online and in-person meetings for healthcare networking groups nationwide.
  • Conducted multiple research sessions with local children’s hospital employees.
  • Documented course development processes and managed daily workflow.
  • Managed PLS marketing and communications: maintained marketing landing page, developing & sending digital newsletter, and provided creative direction & development for marketing/promotional videos.
Programs & Software
  • WordPress
  • Adobe Dreamweaver
  • Adobe InDesign
  • Adobe Animator
  • Adobe Photoshop
  • Adobe Premiere Pro
  • Sitecore
  • Wrike
  • Microsoft Office

Website

Page audit, condensed content and added elements that improved user experience.

Regularly updated the marketing and product pages on the Children’s Hospital Association website.

Email

I drafted marketing content for the “Download”, the Pediatric Learning Solutions monthly newsletter that announced new courses, updates to current courses, upcoming events/forums, and more.

Marketing Video

Video: “A Whole Picture of Success”

Details: Text Text Text

Member Forum Announcement

Video: “PLS Connections”

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Proof of Concept

Video: “Microlearning Teaser”

Details: The video shown here is a “proof of concept” video that outlines the general idea we had for a “commercial” teaser of
our new PLS microlearning products.

Children's Hospital Association

Client: Children’s Hospital Association

Location: Lenexa, KS + Washington, D.C.

Years: 2013-2017